Founded in 2018
Alex and Anna launched Hedoine in 2018 after quitting their jobs in banking and consulting.
A brand dedicated to crafting high quality, sustainable fashion essentials for strong, bold, and high flying women. Their products are for work, play or anything and everything in between.
As financially savvy founders, Alex & Anna accessed various growth financing options including VC and venture debt, but wanted a more affordable option that would help take them to the next level.
Hedoine signed up with Uncapped for a £50,000 advance at the end of 2019. It used the funds to increase their Facebook and Instagram marketing and in Q1 2020 saw revenues grow 1106% compared to the previous year!
When Covid hit, like many small businesses, they were concerned sales might slow, but because Uncapped doesn’t have fixed repayments, they didn’t have to worry. They were able to repay their advance as they generated more revenue and could keep investing in their business.