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How Cuckoo topped up VC funds to fly at full speed

Alex, CEO

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founder

About Cuckoo

The fastest, fairest, feel-good broadband.
Founded in 2019
cuckoo.co

Alex started Cuckoo when he saw no alternative to the poor service, price hikes and complex deals that broadband customers had become used to in the UK.

The Cuckoo team aims to do for broadband what challenger brands Monzo and Octopus have done for banking and energy: give customers a fair and flexible service.

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“Uncapped gives us more control. We used our advance alongside VC funding to accelerate our growth.”

Alex, CEO

Challenge

Win new customers while building the team

After raising a £4.3m round, Alex had two priorities. He wanted to hire a team to build the best broadband service in the UK and bring Cuckoo to as many households as possible. His VC funds meant he had time to make the right hires, but how quickly Cuckoo could scale hinged on growing customer acquisition efficiently.

Solution

Uncapped advance to accelerate Cuckoo's growth

After seeing efficient customer acquisition from early search and social campaigns, Cuckoo invested their £400,000 Uncapped advance in marketing campaigns that would reach a broader audience in the UK.

These campaigns accelerated Cuckoo’s growth trajectory and built a strong case for investing more in marketing.

Best of all, Alex knows he can call on Uncapped at any time to quickly fund Cuckoo's next drive to win customers from the UK's broadband incumbents.

Cuckoo

in numbers

1

Investments

Marketing

Use of funds

600%

Team growth YoY

£400k

Amount

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